1) Amount rarely paid 2) Cause of sticker shock 3) Full retail cost 4) Normal cost 5) Often-discounted cost 
(from the article `price index`) Another possible source of error in price indexes is that they may be based on list prices rather than actual transactions prices. List prices ...
The price at which items are listed for sale before discounts or allowances. 
Known as 'Sticker Price' in the US. The advertised or recommended retail price (RRP) of a product
[n] - the selling price of something as stated in a catalogue or price list
noun the selling price of something as stated in a catalogue or price list; often subject to discounts; `I got it at 30% off the list price`
List price, often called catalog price, is the full price that an item is advertised at without taking into account any discounts or special offers. In other words, this is the amount of money the business is willing to sell their products for.